Advertising & Analytics
Google My Business
The world’s most used search engine offers businesses a free profile to help you connect with your customers. Use Google My Business to post hours, location, and pricing information, and share pictures and even a virtual tour—all of which will then show up for your audience in Google’s search results.
Bonus: Having a more complete Google My Business profile can also help your website’s overall SEO ranking.
To know how well your marketing efforts are succeeding at converting leads, you first need to know how and from where your audience is accessing your website. Google offers amazing free analytics tools that help small business owners determine what is working in your marketing plan and gain insights about your web traffic.
If you’ve checked your numbers on Google Analytics and don’t like what you see, Unbounce may be able to help. Sign up for their 30-day free trial to design landing pages optimized for increased conversions.
We’re still pinching ourselves at the thought that the gold standard of blog management is absolutely free. Sign up for WordPress through you web hosting service to create and manage a beautiful blog for your business. And with thousands of third party add-ons to make managing your website even easier, the benefits of WordPress for digital marketing really never end.